Make vs
Ease of Use
Zapier is simpler to learn. Its step-by-step linear Zap builder is intuitive for non-technical users. Make uses a visual node canvas that is more powerful but has a steeper learning curve. Non-developers typically start with Zapier and graduate to Make as needs grow.
App Integrations
Zapier connects 7,000+ apps -- the largest library in the market. Make has 2,000+ apps but offers more flexible HTTP/JSON and webhook modules for custom API connections, compensating for its smaller directory.
Pricing
Zapier Free: 100 tasks/month, 5 Zaps. Make Free: 1,000 operations/month. Make is significantly cheaper at scale -- Make Core costs $9/month for 10,000 operations vs Zapier Starter at $29.99/month for 750 tasks. Enterprise Make is 3-5x cheaper than equivalent Zapier plans.
Logic and Branching
Make handles complex conditional logic, error handling, and data manipulation natively in its canvas. Zapier added Paths for branching, but multi-branch logic requires more Zap steps and cost.
AI Features
Both platforms added native AI modules. Zapier has an AI Zap generator and AI Actions. Make has native ChatGPT, Claude, and Gemini modules. Both allow LLMs to drive automation decisions.